Adam Harrison: Driving B2B Growth in FinTech and SaaS with Strategic Marketing Leadership

Introduction

Adam Harrison is a visionary marketing leader known for his expertise in B2B brand growth, SaaS marketing, and embedded finance strategies. As the Senior Vice President of Marketing at Weavr.io, he has played a pivotal role in scaling the company’s global marketing efforts while establishing its position as a leading innovator in the FinTech space. With over two decades of experience, Adam brings a wealth of knowledge from top-tier organizations like Google and Meta, blending strategic thinking with hands-on execution.

From his early career to his current leadership position, Adam’s journey reflects determination, adaptability, and a passion for driving meaningful impact. His ability to navigate complex industries like AdTech, SaaS, and FinTech has positioned him as a thought leader in marketing, technology, and business growth.

Quick Bio

Early Education and Academic Foundation

Adam’s educational journey laid the groundwork for his remarkable career. He earned a Master of Business Studies (MBS) from the UCD Michael Smurfit Graduate Business School, one of the most prestigious business schools in Europe. This advanced degree equipped him with the skills needed to excel in business strategy and leadership.

Before pursuing his master’s, Adam completed his Bachelor of Arts (Honors) at Trinity College Dublin, where he built a strong foundation in analytical thinking, communication, and problem-solving. His academic background has consistently informed his professional decisions, helping him succeed in high-pressure roles across global markets.

Career Beginnings and Growth

Starting at Agilent Technologies

Adam’s professional journey began at Agilent Technologies, where he worked as an Account Manager and Webmaster. This role gave him his first exposure to the tech industry and allowed him to gain practical experience in managing client relationships and digital platforms.

Rising Through the Ranks at Google

Adam’s career took a significant leap when he joined Google. During his time there, he progressed through various roles, including:

• AdWords Coordinator

• Associate

• Team Lead

• Agency Business Manager

At Google, Adam honed his expertise in digital advertising, agency partnerships, and strategic marketing operations. His contributions helped shape the company’s early growth in Europe and positioned him as a trusted leader in the digital marketing space.

Global Leadership at Meta

Adam later joined Meta (formerly Facebook), where he served in several senior leadership positions. His roles included:

• Creative Strategist

• Business Marketing Manager for Latin America

• Head of Business Marketing for Central Europe & MENA

• Head of Agency & Partner Marketing for EMEA

These positions provided him with global experience, overseeing marketing initiatives across multiple regions. Adam’s leadership at Meta focused on building strong partnerships, driving brand innovation, and ensuring Meta’s marketing strategies aligned with diverse international markets.

Entrepreneurship and Innovation

In addition to his corporate career, Adam Harrison pursued entrepreneurial ventures. He co-founded KARTULI LTD, where he served as CEO. This experience gave him firsthand knowledge of the challenges and opportunities faced by startups. Through this role, Adam demonstrated his ability to innovate, lead teams, and drive growth from the ground up.

Transition to Executive Marketing Roles

After his entrepreneurial journey, Adam took on roles as a Fractional Marketing Director, offering his expertise to various businesses seeking strategic marketing leadership. He later became the Chief Marketing Officer (CMO) at Goldex, a platform dedicated to gold trading and investment. At Goldex, Adam successfully elevated the brand, strengthened market presence, and contributed to business growth.

Weavr.io: Leading the Future of Embedded Finance

In January 2022, Adam joined Weavr.io as the Vice President of Marketing. By 2025, his title evolved to Senior Vice President of Marketing, reflecting his expanding responsibilities and impact.

At Weavr.io, Adam focuses on:

• Building global brand awareness for embedded finance solutions.

• Designing marketing strategies that align with B2B SaaS growth models.

• Leading teams to deliver measurable business outcomes through innovative campaigns.

• Establishing Weavr.io as a trusted leader in the FinTech ecosystem.

Under his leadership, Weavr.io has experienced rapid growth, securing its reputation as a forward-thinking provider of embedded financial services.

Skills and Core Strengths

Adam Harrison’s expertise spans multiple domains:

• B2B Brand & Growth in SaaS and FinTech

• Digital Advertising Strategy

• Performance Marketing & Lead Generation

• Public Relations and Brand Storytelling

• International Market Expansion

• Strategic Leadership & Team Building

His ability to combine creative vision with data-driven decision-making sets him apart as a marketing leader who delivers both innovation and results.

Recent Highlights

Adam has been recognized for his thought leadership in the marketing community. In March 2025, he appeared on the Breaking B2B Podcast, where he discussed the balance between hard skills and creative strategy in modern marketing. His insights provided valuable guidance for professionals navigating the evolving landscape of B2B and SaaS marketing.

Conclusion

Adam Harrison’s journey from his early days at Agilent to his current role at Weavr.io is a testament to his adaptability, resilience, and vision. By leveraging his experiences at Google, Meta, and entrepreneurial ventures, he has become a driving force in shaping the future of embedded finance marketing.

With a proven track record of delivering growth, fostering innovation, and building high-performing teams, Adam continues to leave a lasting impact on the FinTech and SaaS industries. His leadership at Weavr.io represents not only a personal achievement but also a significant contribution to the broader financial technology ecosystem.

FAQs

Q1: Who is Adam Harrison?
Adam Harrison is the Senior Vice President of Marketing at Weavr.io, specializing in B2B SaaS marketing, embedded finance, and FinTech growth strategies.

Q2: What is Adam Harrison’s educational background?
He holds a Master of Business Studies (MBS) from UCD Michael Smurfit Graduate Business School and a Bachelor’s degree from Trinity College Dublin.

Q3: Which companies has Adam Harrison worked for?
Adam has held leadership roles at Google, Meta, Goldex, and now Weavr.io, alongside running his own entrepreneurial ventures.

Q4: What does Weavr.io do?
Weavr.io provides embedded finance solutions, enabling businesses to integrate financial services seamlessly into their platforms.

Q5: What are Adam Harrison’s areas of expertise?
His expertise includes SaaS marketing, B2B growth, brand strategy, performance marketing, and international business development.

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