Oliver Norris: Powerful Racing Career and Cool Performance

Oliver Norris is a British entrepreneur, former racing driver and the founder and CEO of Cool Performance. He is also widely recognised as the older brother of 2025 Formula One World Champion Lando Norris.

However, Oliver has built a separate identity within motorsport. After competing in karting and Formula racing for eight years, he moved into racing simulator development, professional driver training and motorsport technology.

Today, his company supplies advanced racing simulators to Formula One drivers, endurance racers, GT competitors, junior drivers and serious sim-racing enthusiasts.

Quick Bio

Detail	Information
Full name	Oliver Norris
Birth date	October 1996
Age	29 years old
Nationality	British
Country of residence	England
Profession	Entrepreneur and former racing driver
Known for	Founder and CEO of Cool Performance
Company	Cool Performance
Father	Adam Norris
Mother	Cisca Wauman
Siblings	Lando Norris, Flo Norris and Cisca Norris
Wife	Savannah Norris
Children	Mila and Athena
Motorsport experience	Karting and Formula racing

Oliver’s Companies House record lists his birth month as October 1996, his nationality as British and his country of residence as England. He remains an active director of Cool Performance Ltd.

Who Is Oliver Norris?

Oliver is a former professional racing driver who later became a motorsport entrepreneur.

He spent much of his childhood around karting circuits and racing teams. This practical experience eventually helped him understand what professional drivers require when training away from a real circuit.

Although many people first discover him while searching for Lando Norris’ brother, Oliver’s professional work focuses on simulator engineering, driver preparation and race-performance technology.

He is involved in developing simulator systems, working with clients and improving equipment through feedback from experienced racing drivers.

Oliver Norris’ Age and Early Life

Oliver was born in October 1996 and is 29 years old as of July 2026.

He is the eldest son of businessman Adam Norris and Cisca Wauman. The family originally had connections with Bristol before raising their children in Somerset.

Oliver grew up with three younger siblings: Lando, Flo and Cisca. Motorsport became an important part of family life when Oliver and Lando began karting at a young age.

The brothers had an age difference of around three years. They initially trained and competed together before moving into different racing categories.

Their early racing experience was supported by their father and grandfather. Oliver later explained that their grandfather helped as a mechanic during the family’s first period in karting.

Starting a Career in Karting

Oliver entered competitive karting before Lando and became the first of the two brothers to race against several drivers who later reached Formula One.

His career lasted approximately eight years and progressed from go-karts into Formula racing.

Karting gave him experience in race preparation, vehicle feedback, track conditions and driver development. It also placed him alongside some of the strongest drivers of his generation.

During different stages of his career, he was a teammate of Alex Albon, Logan Sargeant and Zhou Guanyu.

He also competed against drivers including Max Verstappen, Charles Leclerc, Lance Stroll and Dan Ticktum. His younger brother Lando also became one of his competitors as their careers developed.

Oliver’s official professional profile confirms that his racing experience covered international tracks and multiple levels of motorsport.

Why Oliver Norris Stopped Racing

Oliver eventually decided that reaching Formula One was unlikely to be the right path for him.

He was realistic about the level of competition around him. Lando was progressing rapidly, while several other young drivers from their generation were already building strong international records.

Rather than continuing simply because racing had been his childhood ambition, Oliver looked for another way to remain involved in motorsport.

This decision became the most important turning point in his professional life.

His racing career gave him technical knowledge, but leaving competition gave him the time to turn that knowledge into a business.

Founding Cool Performance

Oliver established Cool Performance in 2013 with the aim of making professional-standard racing simulators more accessible outside factory racing teams.

At that time, advanced simulation systems were normally expensive, difficult to access and mainly available to major manufacturers or established teams.

Oliver recognised that professional drivers needed realistic home-training equipment. Track testing could be costly and limited, while a high-quality simulator allowed drivers to practise more frequently.

Cool Performance therefore focused on building simulator systems shaped by real racing experience rather than creating equipment designed only for entertainment.

The registered company remains active, with Oliver serving as a director since September 2017.

What Does Cool Performance Do?

Cool Performance designs, develops and manufactures professional racing simulators.

Its systems are used for track familiarisation, race preparation, driver coaching, reaction training and competitive sim racing.

The company produces Formula-style and GT-style simulator configurations. These systems can include realistic seating positions, professional steering equipment, force-feedback technology, motion systems and custom controls.

Oliver remains closely involved in daily operations. His work includes managing simulator projects, discussing individual driver requirements and helping develop new products.

The company states that it has worked with more than 250 professional drivers and delivered over 1,000 simulators worldwide. Its clients have competed across Formula One, Formula Two, Formula Three, GT3, Le Mans, NASCAR, karting and other categories.

Professional Drivers Who Have Used the Simulators

Cool Performance has developed or supplied simulator equipment for drivers from several major racing championships.

The company’s published client information includes Carlos Sainz, Sebastian Vettel, Jimmie Johnson, Mick Schumacher, Billy Monger and Jamie Chadwick.

Working with drivers from different racing disciplines gives Oliver and his development team a wide range of technical feedback.

A Formula driver may concentrate on steering response, braking behaviour and seating position. A GT or endurance driver may require different controls, visibility and vehicle movement.

This feedback helps the company improve its simulator hardware and create systems suitable for both professional racing and high-level home use.

Oliver Norris and Lando Norris

Oliver and Lando share a close relationship shaped by their childhood racing experiences.

They trained together, competed against each other and followed similar ambitions during their early years. Their professional paths later separated when Lando continued through junior single-seater racing and Oliver focused on simulator development.

Oliver also helped support his brother’s progress through racing technology.

Cool Performance’s Formula Pro simulator became one of the training tools used by Lando during his development from karting into Formula One.

The simulator remained part of Lando’s preparation during the 2025 season, when he won his first Formula One World Drivers’ Championship with McLaren.

Lando secured the title at the Abu Dhabi Grand Prix on December 7, 2025, finishing the season two points ahead of Max Verstappen.

Role in Lando Norris’ 2025 Championship

Oliver provided a detailed account of the off-track preparation behind Lando’s title challenge in a March 2026 interview.

After a difficult retirement at the 2025 Dutch Grand Prix, Lando faced a large points gap in the championship. Instead of reducing his workload, he increased his simulator training.

Oliver said his brother showed strong determination and continued working on the simulator throughout the closing stages of the season.

The preparation allowed Lando to practise driving situations, study circuits and remain mentally focused when real track time was limited.

Oliver was later present with the Norris family in Abu Dhabi when Lando secured the championship.

The achievement also demonstrated how modern racing simulators can support real-world performance rather than functioning only as gaming equipment.

Oliver Norris’ Business Approach

Oliver’s business model combines practical racing knowledge with modern engineering.

He understands simulator technology from a driver’s perspective. Instead of judging a system only through technical numbers, he can consider how the steering, pedals, seating position and visual setup feel during competitive use.

His approach is also based on continuous development.

Feedback from professional racers is used to adjust products and improve the realism of new simulator systems. This driver-led process has become an important part of the Cool Performance brand.

Oliver also writes about simulator hardware, driver training, force-feedback systems, racing careers and the use of simulation in professional race preparation.

Racing Simulators and Modern Driver Development

Simulation has become an important part of modern motorsport.

Professional drivers cannot always test a real car before every event. Regulations, budgets, travel schedules and limited circuit availability can restrict physical testing.

A realistic simulator provides another way to learn track layouts, practise braking points and prepare for different racing situations.

It can also help younger drivers understand technical feedback before they move into more powerful vehicles.

Oliver’s work connects traditional motorsport experience with virtual racing technology. His company serves professional competitors while also making similar equipment available to private customers and serious esports drivers.

Wife and Children

Oliver married his long-term partner, Savannah Norris, in May 2022.

The couple have two daughters named Mila and Athena.

Oliver shares selected family moments through his public social media account, although his professional identity remains centred on Cool Performance and motorsport.

His parents, siblings, wife and children were also part of the wider family celebration after Lando won the 2025 Formula One championship.

Current Work in 2026

As of July 2026, Oliver continues to serve as the founder and CEO of Cool Performance.

He remains involved in individual simulator projects, product development and professional driver support.

His company is expanding its work across motorsport training, premium home simulators and racing-related entertainment.

Oliver also continues to discuss the role of simulator technology in helping drivers prepare for real circuits.

His current position places him between several connected industries: professional motorsport, engineering, sim racing, esports and performance coaching.

Why Oliver Norris Is More Than Lando Norris’ Brother

Being connected to a Formula One World Champion naturally brings Oliver public attention.

However, his career has developed through his own racing background and business decisions.

He recognised that his future was unlikely to be in Formula One competition and moved into an area where his experience could still provide value.

The result was a company that works with drivers from some of the world’s leading racing championships.

His story is therefore not only about being part of the Norris family. It is also about career change, realistic decision-making, technical innovation and finding a different route into elite motorsport.

Conclusion

Oliver Norris moved from competitive karting and Formula racing into professional simulator development.

His eight years as a driver gave him a practical understanding of racing performance, while Cool Performance allowed him to use that experience in a new way.

He is now a British motorsport entrepreneur, company director and simulator specialist who has worked with hundreds of professional drivers.

Although he remains closely linked to Lando Norris, Oliver has created an independent career through racing technology, driver training and business leadership.

Frequently Asked Questions

Who is Oliver Norris?

He is a British entrepreneur, former racing driver and the founder and CEO of Cool Performance.

How old is Oliver Norris?

He is 29 years old as of July 2026 and was born in October 1996.

Is Oliver Norris related to Lando Norris?

Yes. He is Lando Norris’ older brother.

What does Oliver Norris do?

He develops professional racing simulators and manages Cool Performance.

Did Oliver Norris race professionally?

Yes. His motorsport career lasted around eight years and covered karting and Formula racing.

Who is Oliver Norris’ wife?

He is married to Savannah Norris.

How many children does Oliver Norris have?

He and Savannah have two daughters, Mila and Athena.

What is Cool Performance?

It is a British company that designs and manufactures professional racing simulators for drivers, teams, enthusiasts and private clients.

Did Oliver help Lando Norris become world champion?

Oliver and Cool Performance supported Lando’s simulator preparation, including training during his successful 2025 Formula One championship season.

Is Oliver Norris still the CEO of Cool Performance?

Yes. He continues to lead the company and remains involved in its daily projects and product development.